Friday, November 21, 2008
Barq's: Now that bites!
I gotta say, these commercials and Barq's ad campaign in general were extremely sucessful in the mid to late 90's. I remember kids everywhere drinking root beer... even though there was nothing really special about it (unfortunately I was one of those kids). The most memorable ones including some dog that would show up at the doorstep and something 'hilarious' would ensue. I couldnt find any of those though
Kickstart: Parody
this is an example of what Mario Pricken called 'parody'. Will Ferrell is parodying Neil Diamond's Forever in Blue Jeans. His impersonation is spot on, but i get the feeling that at least half of the viewers of this ad won't know who Big Neil is, but will still appreciate it. This is definately Ferrell at his best.
Don't Smoke
Anti-Smoking Ad basically stating that what your smoking, is about the same as an exhaust from a bus.
Thursday, November 20, 2008
BURN THIS.
I love this calendar idea. I think its a great idea for an interactive ad. Its also an effective use of one of today's in-class lessons on rhetorical techniques....metaphor!
Response to the McQuarrie and Mick reading
the article begins by explaining that although rhetoric has long been the primary form of persuasion. However, many forms of rhetoric have been said to be uninfluential, ineffective and overall uneventful in the world of advertising. It is the goal of this article to dispel this myth.
The majority of the article lists the various rhetoric techniques used in everyday advertising. The use of metaphors has been very popular in ads, and this is an example of an undercoded Trope. These are ads which aren't obvious at first, and lack closure. It is up to the reader to find the correct context of the metaphor in relation to the tagline of the advertisement.
More obvious and straightforward advertisements are known as overcoded slopes. These will use rhymes or other word play to captivate the reader. Other rhetorical terms such as repetition, substitution, reversal and destabilization are credited as being effective means for advertising.
Overall, I had a tough time understanding some of the article and to honest a some of the terms went over my head. I did understand the overall gist of what McQuarrie and Mick were trying to prove; that advertising and rhetoric are synonomous terms. The different techniques of persuasion used since ancient times can also be applied to advertising a band-aid for kids for example "say hello to your child's new bodyguards"... a metaphor for protection for your kid's bumps and bruises.
The majority of the article lists the various rhetoric techniques used in everyday advertising. The use of metaphors has been very popular in ads, and this is an example of an undercoded Trope. These are ads which aren't obvious at first, and lack closure. It is up to the reader to find the correct context of the metaphor in relation to the tagline of the advertisement.
More obvious and straightforward advertisements are known as overcoded slopes. These will use rhymes or other word play to captivate the reader. Other rhetorical terms such as repetition, substitution, reversal and destabilization are credited as being effective means for advertising.
Overall, I had a tough time understanding some of the article and to honest a some of the terms went over my head. I did understand the overall gist of what McQuarrie and Mick were trying to prove; that advertising and rhetoric are synonomous terms. The different techniques of persuasion used since ancient times can also be applied to advertising a band-aid for kids for example "say hello to your child's new bodyguards"... a metaphor for protection for your kid's bumps and bruises.
I <3 GMAIL
For those of you with a GMAIL account, must say I am loving their new "wall paper" mail feauture. Check out my ninja theme. Just thought I would share :)
Subverting the American Dream
Hey everyone,
Just watched a pretty amazing documentary called "The Weather Underground." Its about a post-modernist group rebelling and protesting against "the American dream" calling the government out on corruption, support of the Vietnam War, and civil rights. This group was active around the time of the Black Panthers. This group is pretty badass - borderline terrorists if you ask me.....They remind me a lot of the French student protesters, especially their posters and mediums used for advertising their cause. Definitely not romantic revolutionaries by any means, they raised hell, taking adbusters to the extreme.
The documentary features one riot where they smashed all the windows of a local bank, and destroyed a "Bank of America" billboard to say "Ban America." The Weather Underground group branched off the "Students for a Democratic Society" protestors, leading a "declaration of war" against the American government. Known for burning $1 bills, bombings, riots, and holding signs protesting Vietnam with phrases like, "Everyone participates, whether they like it or not."
What really got me going was one of their press conferences that called the late 1960's America out by criticizing those opposed to the civil rights movement and Vietnam war as, "Living your white life, in your white house." Essentially, "bringing the war home."
Anyways, if you are interested, check out Gen X on 10 Regina St. N. http://www.genxvideo.com/
See you tonight.
Steph
Peace.
Steph
Just watched a pretty amazing documentary called "The Weather Underground." Its about a post-modernist group rebelling and protesting against "the American dream" calling the government out on corruption, support of the Vietnam War, and civil rights. This group was active around the time of the Black Panthers. This group is pretty badass - borderline terrorists if you ask me.....They remind me a lot of the French student protesters, especially their posters and mediums used for advertising their cause. Definitely not romantic revolutionaries by any means, they raised hell, taking adbusters to the extreme.
The documentary features one riot where they smashed all the windows of a local bank, and destroyed a "Bank of America" billboard to say "Ban America." The Weather Underground group branched off the "Students for a Democratic Society" protestors, leading a "declaration of war" against the American government. Known for burning $1 bills, bombings, riots, and holding signs protesting Vietnam with phrases like, "Everyone participates, whether they like it or not."
What really got me going was one of their press conferences that called the late 1960's America out by criticizing those opposed to the civil rights movement and Vietnam war as, "Living your white life, in your white house." Essentially, "bringing the war home."
Anyways, if you are interested, check out Gen X on 10 Regina St. N. http://www.genxvideo.com/
See you tonight.
Steph
Peace.
Steph
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