Stumbled upon an article about Obama having an in game ad board in the PS3/360 racing game Burnout Paradise. Video games actually gross more than the film industry these days, so this was great thinking by the Obama team.
I actually have this game, and the in game advertising is pretty ridiculous.. random buses on the road plastered in Diesel or Gillette fusion logos, and of course all the billboards. In game advertising isn't a new concept, but this is definitely a first for politics.
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