Tuesday, November 18, 2008

Email Spam...Do people actually pay attention.

After reading this article http://www.foxnews.com/story/0,2933,453125,00.html?sPage=fnc/scitech/cybersecurity I really wonder why people read and buy into spam emails....

I've been pondering this for awhile. Ever since the in-class presentations where one group sent spam mail to random people to get more hits for their website. Does this kind of advertising work? I don't particularly enjoy curling up to a cup of tea, and taking time to read through my spam. At the moment, I'm in no need for viagra, home insurance, or XXX asian girls. Do people actually read this stuff?

It gets me thinking. What kind of spam mail would I actually read and buy into? As advertisers, is there an effective way to send mass emails out to people, and get them excited about products. I personally get pretty giddy when my monthly ikea catalogue email pops in my mailbox, telling me about their new and fabulous bargains....However, I don't consider my ikea mass emails as spam, because I signed up for them.....

This is going off on a long tangent, but what I'm really trying to get at here, is that as advertisers, mass emails are more effective if they target a certain market demographic. Maybe its better to invest in well placed ads, instead of impersonal emails. Maybe the diet pill ads on facebook work, because they target their main audience, teenage girls....I haven't noticed any thinning hair loss ads, but thats because the facebook demographic isn't typically middle age men...

I duno. Just a random thought. I hate spam....

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