Kickin' it old school: Poster #2

For my second kickstart poster, I decided to tell a bizarre little story with a play on words punchline. I conceived the idea of a computer breaking up with its owner via a "Dear John" letter. The computer would outline all the things that it desired from the "relationship" and how it had found all those things (product features) in TouchDesigner.



In my first mock-up, I used a handwritten font for the letter. The major problem was that the font took up a lot of room to remain legible. The tag line "Don't stay out of touch." is also weakened by being broken up.




I shrank the line paper background slightly and added a drop-shadow to give the ad some three dimensionality. Now the breakup letter looks more like it's sitting on top of the rest of the page.




Since I wanted to give a bit more detail in the breakup letter, I decided to switch to a more "computery" font. I eventually chose an OCR font, since I reasoned the computer would process any handwriting and convert it via OCR. Also, its very legible at a smaller point size than the previous handwritten font.




I switched the font on the tagline. To reduce noise and not introduce too many other typographic elements, I chose to use the same font as the one present in the TouchDesigner logo. The font is a small-caps font so it does reduce the legibilty somewhat due to it's blockiness, but I felt that the shortness of the tag-line combined with the added link to the logo justified the slight loss in readabilty.




Added a bit more detail to the letter. I tried to play up the romantic details a bit more so that it wouldn't be clear immediately that the "author" of the letter was in fact a PC.




A bit of realignment of elements on the right side and I eliminated all contractions from the letter. If Data can't do contractions, then there's no way your PC can.