Wednesday, November 26, 2008

VERY sucessful campaign by Mac


There aren't too many ad campaigns out there that can match the quality and positive reception that Mac commercials have had for the past 5 or so years. They have made owning a Mac cool, and branded PC's as faulty and lame. When Vista started having problems, they immediately jumped all over it. Microsoft attempted to counter their ads, but they just came off as 'me too!' and failed miserably. The iPod commercials/campaign have also been incredibly popular. So much so that the actual product (mp3 player) is known better as an iPod.

The style of both is very simple. Both feature white (Mac) or neon coloured (iPod) solid backgrounds with solid dark figures in the foreground. Although this technique has been done to death before and since, it is for good reason.

If only Mac laptops didn't cost twice the amount of a similarly featured HP notebook.

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